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“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.

Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.

As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.

Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.

Where Bozos Are Studs Today, if you own a smartphone, you’re carrying a 24-7 singles bar in your pocket.

I quizzed the crowds at my stand-up comedy shows about their own love lives.

People even let me into the private world of their phones to read their romantic texts aloud onstage.

And some sites, like Plentyof and Ok Cupid, offer basic membership for free.

But most subscription sites automatically renew until the customer cancels, and those fees can add up.

Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about .4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.

Of that, around

But most subscription sites automatically renew until the customer cancels, and those fees can add up.Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about $2.4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.The faster they attracted users, the more useful the sites would be, Brooks says.

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But most subscription sites automatically renew until the customer cancels, and those fees can add up.

Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about $2.4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.

Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

The faster they attracted users, the more useful the sites would be, Brooks says.

||

But most subscription sites automatically renew until the customer cancels, and those fees can add up.

Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about $2.4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.

Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

.1 billion is from online dating, 6 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

The faster they attracted users, the more useful the sites would be, Brooks says.

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